Introducing CPA (Cost per Action), our latest pricing model for advertising.
What is CPA Ads?
Cost Per Action (CPA) also known as pay per action (PPA) which allows advertisers to pay for specific actions performed by a visitor on their websites such as e-commerce site, contact request, newsletter sign-up, registration, purchase etc. CPA is the best advertising strategy for an advertiser since it ensures that they are paying only for real and genuine actions.
What display formats can I combine with CPA?
All display formats are allowed. These include:
- Banner Ad
- Text + Image Ad
- Shopping Ad
- Text Ad
- Ad Interstitial
- Native Ad
CPA is the latest trend where advertising wants 100% sales conversion. With CPA, sales are 100% confirmed. Each advertising budget you spend is the true result of the profits you will earn. It’s not like CPC and CPM that is suitable to be used to advertise your brand, attracting visitors to websites and so on.