A text ad is the simplest online ad format offered by IgniterAds. It has four parts: title, description, display URL and click URL. The ad title is likely to be the most noticed part of your ad, hence include the most relevant keywords in your title. Use the description to add details about your product or services. The display URL is used to give a better sense of the ad destination. With the possibility of frequent format changes, very few restrictions and no spending for the development of graphical ad formats, text ads are a pure, yet effective option to advertise across the Internet.