At the heart of our success is our team. We are searching for an experienced Head of Mobile Marketing to join our adventure and play a key role in our growth.

About Igniter Ads

Driven by our team of over 20 people from more than 2 different countries, IgniterAds is changing the way we advertise across the net.

We are now looking for the next great addition to our team as a Head of Mobile Marketing.

Head of Mobile Marketing in Igniter Ads, you will…

• Support the Director Performance Marketing with the definition of overall mobile marketing strategy, to include cross-channel budget allocation for app channels;
• Create a coherent communication strategy across acquisition and retention channels, including the definition of cross-channel re-engagement strategies (CRM vs re-targeting, time frames, etc);
• Generating app marketing insights and sharing them across teams for better prioritization and decision-making process;
• Supporting marketing and product teams with app analytics insights;
• Supporting the analytics team with the set-of tracking and analytics infrastructure for apps including the creation of tracking specifications, attribution definition;
• Representation of IgniterAds on the topics of x-channel app promotion with external parties such as advertising platforms, analytics providers etc
• Strong ability to work in a cross functional team and influence across the organization at all levels
• Have experience with user level and cohort-based analytics

Your Profile:

• You have 7+ years of experience in Mobile Marketing
• Working in a lead role or on a Senior Manager level for 1+ years
• You have a deep understanding of delivering mobile marketing campaigns
• You have a strong knowledge of cross-channel budget allocation
• Analytical and strategic mindset
• Experience in leading other people within driven marketing team
• You are fluent in English; additional languages are considered a plus