Head of Mobile Marketing

Full Time
Remote Job
Posted 3 years ago

At the heart of our success is our team. We are searching for an experienced Head of Mobile Marketing to join our adventure and play a key role in our growth.

About Igniter Ads

Driven by our team of over 20 people from more than 2 different countries, IgniterAds is changing the way we advertise across the net.

We are now looking for the next great addition to our team as a Head of Mobile Marketing.

Head of Mobile Marketing in Igniter Ads, you will…

  • Support the Director Performance Marketing with the definition of overall mobile marketing strategy, to include cross-channel budget allocation for app channels;
  • Create a coherent communication strategy across acquisition and retention channels, including the definition of cross-channel re-engagement strategies (CRM vs re-targeting, time frames, etc);
  • Generating app marketing insights and sharing them across teams for better prioritization and decision-making process;
  • Supporting marketing and product teams with app analytics insights;
  • Supporting the analytics team with the set-of tracking and analytics infrastructure for apps including the creation of tracking specifications, attribution definition;
  • Representation of IgniterAds on the topics of x-channel app promotion with external parties such as advertising platforms, analytics providers etc
  • Strong ability to work in a cross functional team and influence across the organization at all levels
  • Have experience with user level and cohort-based analytics

Your Profile:

  • You have 7+ years of experience in Mobile Marketing
  • Working in a lead role or on a Senior Manager level for 1+ years
  • You have a deep understanding of delivering mobile marketing campaigns
  • You have a strong knowledge of cross-channel budget allocation
  • Analytical and strategic mindset
  • Experience in leading other people within driven marketing team
  • You are fluent in English; additional languages are considered a plus

Job Features

Job CategoryMarketing

Apply Online

A valid email address is required.
A valid phone number is required.