At the heart of our success is our team. We are searching for an experienced Head of Mobile Marketing to join our adventure and play a key role in our growth.
About Igniter Ads
Driven by our team of over 20 people from more than 2 different countries, IgniterAds is changing the way we advertise across the net.
We are now looking for the next great addition to our team as a Head of Mobile Marketing.
Head of Mobile Marketing in Igniter Ads, you will…
- Support the Director Performance Marketing with the definition of overall mobile marketing strategy, to include cross-channel budget allocation for app channels;
- Create a coherent communication strategy across acquisition and retention channels, including the definition of cross-channel re-engagement strategies (CRM vs re-targeting, time frames, etc);
- Generating app marketing insights and sharing them across teams for better prioritization and decision-making process;
- Supporting marketing and product teams with app analytics insights;
- Supporting the analytics team with the set-of tracking and analytics infrastructure for apps including the creation of tracking specifications, attribution definition;
- Representation of IgniterAds on the topics of x-channel app promotion with external parties such as advertising platforms, analytics providers etc
- Strong ability to work in a cross functional team and influence across the organization at all levels
- Have experience with user level and cohort-based analytics
- You have 7+ years of experience in Mobile Marketing
- Working in a lead role or on a Senior Manager level for 1+ years
- You have a deep understanding of delivering mobile marketing campaigns
- You have a strong knowledge of cross-channel budget allocation
- Analytical and strategic mindset
- Experience in leading other people within driven marketing team
- You are fluent in English; additional languages are considered a plus